Jim Hingst explains the tremendous sales potential available to wide format printers in the P.O.P. Graphics market.
As the demand for commercial printing has steadily declined over the last two decades, the market for wide format inkjet printing has grown tremendously.
The burgeoning demand for wide format graphics provides commercial printers with opportunities to provide their existing account base with banners, window graphics, P.O.P. posters, wall graphics and hanging signage.
According to Frank Romano of RIT in An Investigation Into Printing Industry Trends (2004), worldwide sales of point-of-purchase advertising were estimated to be greater than $60 billion. At 30% market share, the value of graphics produced using wide format inkjet printers a decade ago (versus other technologies) was approximately $18 billion worldwide.
Today revenues for wide format inkjet printing in the point-of-purchase market have been projected at $60 billion worldwide in 2014. At 29% of the world market, revenues for point-of-purchase
graphics utilizing wide format inkjet technology are estimated at $17.4 billion in
North America. Projected sales in Europe are slightly higher.
As the traditional market for commercial printing has declined, many commercial printers have already invested in wide format inkjet printers. Compared to offset presses, the investment in a flatbed UV inkjet press is minimal. The ability to print on banner stock, pressure-sensitive vinyl, rigid substrates as well as specialty films, such as metallized decorative vinyls and synthetic papers has helped enterprising printers grow their business with their current customers in the P.O.P. graphics market.
About Jim Hingst: After fourteen years as Business Development Manager at RTape, Jim Hingst retired. He was involved in many facets of the company’s business, including marketing, sales, product development and technical service.
© 2015 Jim Hingst
As the traditional market for commercial printing has declined, many commercial printers have already invested in wide format inkjet printers. Compared to offset presses, the investment in a flatbed UV inkjet press is minimal. The ability to print on banner stock, pressure-sensitive vinyl, rigid substrates as well as specialty films, such as metallized decorative vinyls and synthetic papers has helped enterprising printers grow their business with their current customers in the P.O.P. graphics market.
Hingst began his career 42 years ago in the graphic arts field creating and producing advertising and promotional materials for a large test equipment manufacturer. Working for offset printers, large format screen printers, vinyl film manufacturers, and application tape companies, his experience included estimating, production planning, purchasing and production art, as well as sales and marketing. In his capacity as a salesman, Hingst was recognized with numerous sales achievement awards.
Drawing on his experience in production and as graphics installation subcontractor, Hingst provided the industry with practical advice, publishing more than 150 articles for publications, such as Signs Canada, SignCraft, Signs of the Times, Screen Printing, Sign and Digital Graphics and Sign Builder Illustrated. He also posted more than 325 stories on his blog (hingstssignpost.blogspot.com). In 2007 Hingst’s book, Vinyl Sign Techniques, was published.
© 2015 Jim Hingst
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