For comprehensive information about the vinyl sign and graphics business, read Vinyl Sign Techniques.
Compiled from 54 Vinyl Graphics columns in Signs of the Times, edited, updated and condensed here into 39 chapters, Vinyl Sign Techniques is an essential resource. The book is divided into four sections: sales & marketing, materials, fabrication, and vinyl application & removal. Every important aspect to running an efficient and profitable vinyl sign business is covered in detail, often including valuable charts, tables and photos for reference. Jim Hingst, a respected and experienced veteran of the printing and vinyl industries, offers the lessons that were 35 years in the making. Your business will benefit greatly from the advice in this book. Hingst's book is available at many sign supply distributors.
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