By Jim Hingst @hingst_jim
An onsite vehicle survey is critical, because it affects many aspects of the job — design, material selection, estimating, production planning and installation. Important details can be overlooked when you rely solely on customer-supplied information.
Job surveys are especially
valuable when planning and scheduling graphic applications for programs where
facilities and vehicles are in multiple locations. For fleets like these, your
scheduling requires that you determine the number of vehicles and when they are
available.
Thorough examinations enable
you to spot conditions that could cause vinyl failures. Then you can engineer
solutions. Cement-truck graphics, for example, are subjected to regular
splattering of caustic cement, along with washing solutions containing a mild
acid. Without the protection of an overlaminate, their printed markings are
quickly damaged. Markings for such vehicles should be edge-sealed.
Checklist of Questions
A survey’s success depends
on the quality of both your questions and the answers. Compile a checklist of
questions prior to the survey. For a proper survey, have a camera and tape
measure, as well as a notepad and pencil or tape recorder.
To meet a company’s design
objectives, ask targeted marketing-related questions which get to the heart of
these goals. A company’s president or marketing director is usually a good
source for this information.
Budget is critical: How much
money has the prospect budgeted for the program? You should spend less time
with a contractor with 10 vans and a $2,000 budget than with a bread company
with 20 van trailers and a budget of $40,000.
Here are some suggested marketing
questions:
• What are their sales
goals?
• What advertising and
marketing programs will be implemented to achieve those goals?
• How do customers,
employees and (if applicable) stockholders view this business?
• How would they like to be
viewed by the public?
• Who are their competitors?
Color is critical to any
program; obtain color samples from the company if possible. If vinyl swatches
are not available, get the Pantone numbers.
Determine whether liberties
can be taken with the existing color scheme. To approve color matching, the
customer should examine the color sample under lighting similar to how it will
normally be viewed. Colors appear different in sunlight than under fluorescent
lighting.
Similarly, before attempting
to reproduce an image as either an enlarged, screenprinted decal or digital
print, evaluate the customer’s expectations and explain the technology’s
limitations. Supply the designer with corporate logos, typefaces and slogans,
along with reprints and information concerning advertising and marketing
programs.
For new designs, photograph
the vehicles or building and provide the designer with the necessary sketches
and dimensions of the useable space.
Approximately 15 years ago,
I was installing graphics for a pizza chain’s “show” trailers. The graphics
were designed to cover 75% of the trailer with reflective sheeting. After
taping the markings to the vehicle’s side, we realized that they wouldn’t fit.
Luckily, we modified the design to make it work. A salesman’s negligence caused
what could have been a disaster, because he guessed the trailer’s dimensions
rather than measuring.
To ensure that markings fit
a vehicle, many fleet-graphics companies produce full-size paper drawings or
production art before manufacturing. By taping a paper drawing against the side
of a truck, you give the customer the opportunity to see the scale of the
graphics and ask for changes.
Artwork approval provides
you with a signed record in the event of questions and disputes. Make sure that
the person who approves designs and colors has the ultimate authority to sign
off on the job.
Potential Problems
Pay careful attention to the
vehicle’s obstructions, such as locking bars, mirrors, windows, louvered vents
and rub rails. Hopefully, the designer will avoid these obstructions.
During your inspection, note
vehicle details, such as surface smoothness, rivets, corrugations or exterior
posts.
Check for rust, peeling or
chalking paint, and surface damage requiring repair. By recommending
corrections, you will distinguish yourself as a professional rather than just
another shop that prints vinyl graphics.
If the substrate will be
painted just prior to installation, determine the paint’s curing time. Curing
times vary and are affected by the environment. A polyurethane paint can take
three days to completely cure under normal conditions. During winter, however,
that same system could require weeks to completely outgas.
Removals and Applications
Questions regarding the
removal of old vinyl graphics and the application of the replacement vinyl
graphics are important. In most cases, the customer will want you to provide
these services. But in some cases, the customer has his personnel perform the
work. You need to know whether they will require training.
Environmental concerns
Before choosing materials or
manufacturing methods, examine the environmental conditions to which the
graphics will be exposed. If the vehicles are kept in service for only a few
years, a less-expensive calendered vinyl may be an appropriate choice.
If you’re developing a
graphics program for a tanker fleet, find out if the graphics will be exposed
to spillage. Acids and caustics will rapidly erode a screenprinting clearcoat,
and then attack the ink system.
Even pigmented vinyl is not
immune to chemical deterioration. Chemicals can leech the plasticizer from the
PVC facestock, making it brittle and prone to cracking. Tanker graphics usually
need an overlaminate and require more time, because the graphics should be
edge-sealed.
Improper cleaning causes
some graphic failures. Some cleaning solutions for fleet vehicles contain harsh
chemicals, such as hydrofluoric acid.
Sometimes, the fleet
operator’s cleaning system causes problems. Municipal buses are frequently
washed daily with gigantic nylon brushes that subject graphics to a beating. In
a few months, these brushes can grind a clearcoated print down to the base
vinyl. Bus graphics washed in this manner should be overlaminated.
When bidding on an existing
program, learn how the existing graphics were fabricated. If the graphics were
screenprinted, ask for a set of the markings. You may be able to “nest” the
graphics and save on materials usage. If vinyl samples are not available,
tracings along with good photography can eliminate guesswork.
As an alternative to tracing
paper, try using a premium-grade paper with an ultra-low-tack adhesive.
Squeegee the mask, and, with a soft drawing stick, rub over the edges to
reproduce the image.
When surveying, note whether
the graphics are pigmented vinyl, screenprinted, painted or digitally printed.
Also determine whether they have a clearcoat or an overlaminate, and whether
they are computer- or die-cut. Indicate the type of vinyl used: cast,
calendered, polyester, metallic or reflective.
If job specs have been
written, obtain a copy, along with any design boards and installation prints.
Take plenty of photographs to document graphic mistakes such as fading or
shifting colors, as well as vinyl failures such as edge peeling, tenting around
rivets and channeling in corrugation low points.
Hopefully, the time that you invest will reward you with greater success in selling fleet graphics.
Hopefully, the time that you invest will reward you with greater success in selling fleet graphics.
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Vinyl Application Videos
Squeegee Technique. Nothing is more basic in vinyl application than the squeegee. But some squeegees work better than others. And there are right ways and wrong ways to use this simple tool. This video clip reviews squeegee selection, squeegee care and squeegee technique. Click to Link
Wet Applications. Dry applications are typically recommended for most vinyl applications. For those exceptions to the rule, this instructional video explains the right way to perform a wet application. Click to Link
Application of Window Graphics. Installing vinyl graphics on glass can be challenging, because the adhesive aggressively grabs onto this high energy surface. Repositioning graphics on window is generally difficult, if not impossible. This instructional video explains how to dry apply window graphics right the first time. It also describes the necessary steps required for surface preparation. Click to Link
Transferring Frosted Window Graphics Films. Because frosted window films are highly textured, transferring cut vinyl graphics can be problematic. This video provides direction in selection of the right application tape and how to apply these films quickly, easily and without problems. Click to Link
3-Step Surface Prep. This instructional video describes how to properly clean the surface of a vehicle before applying pressure sensitive vinyl graphics to a trailer or doing a full wrap of a car or van. This three step surface prep involves detergent washing, solvent cleaning and a final wipe down with IPA. Click to Link
Vinyl Application Over Rivets. Applying vinyl graphics on vehicle surfaces with rivets is challenging for most sign makers. Vinyl failures to these surfaces are all too common. This video demonstrates some tips and procedures, used by professional decal installers, which will make these demanding applications easier and more trouble-free. Click to Link
Vinyl Application to Corrugations. Learn how to apply vinyl graphics to corrugations in a relaxed state. Forcing films into the valleys of corrugations puts too much mechanical stress on the film. Sooner or later, the vinyl will lift or tent in valleys. Click to Link
Applying Air Egress Vinyls. Vinyl films with air egress release liners have almost eliminated bubbles and wrinkles from applied graphics. Air egress release liners with their highly textured surface structure are problematic. Not much will stick to these liners other than the vinyl film. At RTape our best premask solution for air egress liners is a special Conform® tape called 4761RLA. Click to Link
About Jim Hingst: After fourteen years as Business Development Manager at RTape, Jim Hingst retired. He was involved in many facets of the company’s business, including marketing, sales, product development and technical service.
Hingst began his career 42 years ago in the graphic arts field creating and producing advertising and promotional materials for a large test equipment manufacturer. Working for offset printers, large format screen printers, vinyl film manufacturers, and application tape companies, his experience included estimating, production planning, purchasing and production art, as well as sales and marketing. In his capacity as a salesman, Hingst was recognized with numerous sales achievement awards.
Drawing on his experience in production and as graphics installation subcontractor, Hingst provided the industry with practical advice, publishing more than 150 articles for publications, such as Signs Canada, SignCraft, Signs of the Times, Screen Printing, Sign and Digital Graphics and Sign Builder Illustrated. He also posted more than 325 stories on his blog (hingstssignpost.blogspot.com). In 2007 Hingst’s book, Vinyl Sign Techniques, was published. Vinyl Sign Techniques is available at sign supply distributors and at Amazon.
© 2016 Jim Hingst
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