New RTape Website Features Mobile Responsive Design

RTape Corp. (South Plainfield, NJ) has launched its new website (www.rtape.com) optimized for compatibility with mobile devices, such as smartphones and tablets. “We felt that we needed to make the RTape site more mobile responsive,” says John Danio, VP of Marketing for Nekoosa Holdings. “At least 20% of all website visits today are on some type of mobile device. In coming years, that percentage will increase dramatically.”

Danio explains that mobile responsive design means that a website  recognizes a mobile device and automatically optimizes the page view for that mobile device. That way all of the RTape content, images and structure, that appear on the desktop screen automatically format to correctly fit the mobile device screen.

“By redesigning our website we have greatly improved the viewing and search capabilities on a phone or tablet,” Danio explains. “The viewer no longer needs to fool around with zooming and shrinking the copy and images on the screen. That’s critical, because if viewers get frustrated, they leave.”

By redesigning the RTape website, all of the content automatically adjusts to the screen of the device. Reading the content and navigating the site is easy and convenient.

The new mobile friendly website represents RTape’s commitment to providing our customers with the most relevant and useful information. These changes complement RTape’s other efforts, which include a YouTube channel with technical videos and social media outlets, such as  Facebook and LinkedIn.

“New website with its technical resource center allows us to share information, which can help customers do their jobs faster easier and better,” Danio says. “With over a billion smart phones in use in the world today, designing our website to be mobile responsive was just smart business.” 

NEW INSTRUCTIONAL VIDEOS.  Five new videos have been added to RTape’s  YouTube channel. The following is a description of the new videos:

Squeegee Technique. Nothing is more basic in vinyl application than the squeegee. But some squeegees work better than others. And there are right ways and wrong ways to use this simple tool. This video clip reviews squeegee selection, squeegee care and squeegee technique. Click here to view the Squeegee Technique video.

Wet Applications. Dry applications are typically recommended for most vinyl applications. For those exceptions to the rule, this instructional video explains the right way to perform a wet application. Click here to view the Wet Applications video.

Introducing AT65. Installing multiple color overlays with a paper application tape is not much easier than driving in the dark without your headlights. For these challenging applications, RTape developed its AT65, the universal high tack film. This video clip explains the features and benefits of this remarkable new film application tape. Click here to view the Introducing AT65 video.

Application of Window Graphics. Installing vinyl graphics on glass can be challenging, because the adhesive aggressively grabs onto this high energy surface. Repositioning graphics on window is generally difficult, if not impossible. This instructional video explains how to dry apply window graphics right the first time. It also describes the necessary steps required for surface preparation. Click here to view the Application of Window Graphics video.

Transferring Frosted Window Graphics Films.  Because frosted window films are highly textured, transferring cut vinyl graphics can be problematic. This video provides direction in selection of the right application tape and how to apply these films quickly, easily and without problems. Click here to view the Transferring Frosted Window Graphics Films video.