Color-Logic Certifies RTape VinylEfx® Films

RTape Corp. in South Plainfield, NJ, announces that Color-Logic of West Chester, OH has certified RTape VinylEfx® print media for use with their Process Metallic Color System. The Color-Logic software allows printers to create dazzling metallic special effects using conventional printing processes.

Commenting on the certification, Color-Logic Director of Sales and Marketing Mark Geeves said: “Color-Logic certification tests on a number of ultraviolet and solvent print engines clearly demonstrated the compatibility of RTape VinylEfx® metallized special effects films and the Color-Logic Process Metallic Color System.  Printers producing window displays and point-of-sale materials can confidently use Color-Logic and RTape VinylEfx® substrates to create striking metallic products.”

Having the ability to print graphics with a WOW factor allows brand owners, product managers and advertising agencies to differentiate their marketing message from the thousands of visual impressions that bombard consumers on a daily basis.

“The value of using the Color-Logic software when printing on our VinylEfx® films is that it gives designers a way to create attention-getting graphics with their current digital print systems,” says John Danio, VP of Marketing for Nekoosa Holdings, Inc., the parent organization of RTape Corp.  “In the world of store graphics, the key is to attract attention with sizzling graphics in the window displays so you can draw the passers-by into the store.”

Once the shopper is in the store, Danio asserts that the next role of a good graphics program is to set the mood and create a memorable  impression. “The unique metallic effects that you can achieve using the Color-Logic software when printing on VinylEfx® creates positive first impressions that are lasting impressions,” he says. “And when you use the Process Metallic Color System in printing P.O.P. posters and displays, you can produce dramatic effects that stop shoppers dead in their tracks. It’s that kind of appeal that stimulates impulse buys.”

RTape  manufactures a wide range of Decorative and Outdoor Durable VinylEfx® film grades, including a  series of 54” films for digital printing. Unlike polyester films, VinylEfx® films require no special top coating for printability. If you can print on vinyl, you can print on VinylEfx®, because it is vinyl. RTape VinylEfx® films are printable using thermal transfer, solvent, ecosolvent, latex and UV inkjet digital print technologies.  VinylEfx® films are also printable using solvent-based and UV curable screen print inks.

VinylEfx® films are perfect for a variety of graphics applications. Decorative series films are ideal for indoor applications, such as wall graphics, tradeshow posters, point-of-purchase displays and museum graphics. Durable series films are suitable for outdoor graphics, providing up to three years exterior durability.  

For more information about VinylEfx® films call RTape at 800-440-1250 or visit www.rtape.com. To learn more about the Process Metallic Color System, call Color-Logic at 513-258-0047 or visit www.color-logic.com.

About RTape Corp.: Founded in 1980 and headquartered in South Plainfield, NJ, RTape manufactures a wide range of products for the sign, screen print and digital printing markets.  Products include Conform Series®, ApliTape™ and Clear Choice® application tapes and screen print premask and pre-space tapes, DigiMask® surface protection masking for digital prints, Eclypse™ overlaminating films, ChalkTalk® chalkboard film, EZ Erase® dry erase vinyl, ProGrade™ paint mask, Claritex® printable polycarbonate films, and VinylEfx® embossed metalized vinyl films. 

Vinyl Application Videos

Squeegee Technique. Nothing is more basic in vinyl application than the squeegee. But some squeegees work better than others. And there are right ways and wrong ways to use this simple tool. This video clip reviews squeegee selection, squeegee care and squeegee technique. Click to Link

Wet Applications. Dry applications are typically recommended for most vinyl applications. For those exceptions to the rule, this instructional video explains the right way to perform a wet application. Click to Link

Application of Window Graphics. Installing vinyl graphics on glass can be challenging, because the adhesive aggressively grabs onto this high energy surface. Repositioning graphics on window is generally difficult, if not impossible. This instructional video explains how to dry apply window graphics right the first time. It also describes the necessary steps required for surface preparation. Click to Link

Transferring Frosted Window Graphics Films.  Because frosted window films are highly textured, transferring cut vinyl graphics can be problematic. This video provides direction in selection of the right application tape and how to apply these films quickly, easily and without problems. Click to Link

3-Step Surface Prep. This instructional video describes how to properly clean the surface of a vehicle before applying pressure sensitive vinyl graphics to a trailer or doing a full wrap of a car or van. This three step surface prep involves detergent washing, solvent cleaning and a final wipe down with IPA. Click to Link

Vinyl Application Over Rivets. Applying vinyl graphics on vehicle surfaces with rivets is challenging for most sign makers. Vinyl failures to these surfaces are all too common. This video demonstrates some tips and procedures, used by professional decal installers, which will make these demanding applications easier and more trouble-free.  Click to Link

Vinyl Application to Corrugations. Learn how to apply vinyl graphics to corrugations in a relaxed state. Forcing films into the valleys of corrugations puts too much mechanical stress on the film. Sooner or later, the vinyl will lift or tent in valleys. Click to Link

Applying Air Egress Vinyls. Vinyl films with air egress release liners have almost eliminated bubbles and wrinkles from applied graphics. Air egress release liners with their highly textured surface structure are problematic. Not much will stick to these liners other than the vinyl film. At RTape our best premask solution for air egress liners is a special Conform® tape called 4761RLA. Click to Link

About Jim Hingst: After fourteen years as Business Development Manager at RTape, Jim Hingst retired. He was involved in many facets of the company’s business, including marketing, sales, product development and technical service.

Hingst began his career 42 years ago in the graphic arts field creating and producing advertising and promotional materials for a large test equipment manufacturer.  Working for offset printers, large format screen printers, vinyl film manufacturers, and application tape companies, his experience included estimating, production planning, purchasing and production art, as well as sales and marketing. In his capacity as a salesman, Hingst was recognized with numerous sales achievement awards.

Drawing on his experience in production and as graphics installation subcontractor, Hingst provided the industry with practical advice, publishing more than 150 articles for  publications, such as  Signs Canada, SignCraft,  Signs of the Times, Screen Printing, Sign and Digital Graphics and  Sign Builder Illustrated. He also posted more than 325 stories on his blog (hingstssignpost.blogspot.com). In 2007 Hingst’s book, Vinyl Sign Techniques, was published.  Vinyl Sign Techniques is available at sign supply distributors and at Amazon. 

© 2016 Jim Hingst