In her article, A Guide to Green Printing, Sign Builder Illustrated's Ashley Bray explains what green means and what it doesn't. She also defines terms we all have heard in discussions about green solutions in digital printing, such as "greenwashing" and "sustainability".
In discussing the progress that the printing industry has achieved on the sudtainability from, Ashley writes: "Despite criticism...manufacturers are creating more sustainable substrates and inks, and they are certifying the sustainable sources of their raw materials....Sustainability is also starting to make a difference at the product’s end-of-life with improved recycling systems."
Also read: What Does ‘Going Green’ Mean?
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