Sign professionals know that signs sell. How much is anyone's guess, until now.
In a recent study, the Signage Foundation Inc. quantifies the influence of signs on sales, hiring and the community's tax base. Sign Builder Illustrated article has published the results of the foundation's research.
The Signage Foundation study reports:
* Changing signage can influence sales. A survey of Pier 1 Imports found that a new building sign, pole sign, or freestanding multi-tenant sign adds between 5 and 15 percent to a site’s sales revenues.
Good points on the importance of sign boards. Design and size is important. We are shop sign board makers in Chennai and we know that good design and size can bring in more customers and generate more business.
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